Be an innovative and forward thinking sustainable company dedicated to cleanliness responding to the everyday needs of professional and private customers with eco-friendly products

Provide solutions with a unique combination of

  • Research based hygiene and cleaning solutions

  • Personnalized service to the customer

Stimulate the group dynamics by leveraging the talent and developping the leadership competences of our people


To be an innovative and sustainable leader within the 'Hygiene and Cleaning' sector by offering effective, economic solutions with excellent added value and that meet the daily needs of cleaning professionals and private individuals while respecting our planet.


We think that it is important to have values at work in order to drive our way of working. We have defined 5 values that we consider as key in our everyday business:

  • Respect
  • Accountable
  • Innovative
  • Pragmatism
  • Excellence